Your 'Expert Profile' gives you a chance to give journalists and bloggers a more complete picture of who you are. This can prove to be a significant advantage, particularly when a journalist or blogger is trying to choose between a number of sources, including some without profiles.
Your profile can help 'sell' you as the most appropriate source for their story.
Want 'insider tips' to how to create an Expert Profile that works? Then download a copy of our Expert Profile Cheatsheet. Or, if you just want step-by-step instructions on how to create an Expert Profile the media just can't ignore, download our Expert Profile Guide.