Kieser Australia director, Tim Dettmann, 'Met' the Press late in 2016 at the Meet The Press MasterClass (an event which brings qualified businesses together with key media decision makers from numerous programs and media outlets).
At the event, Tim learnt the ART of a media pitch (something quite different to pitching to potential customers) and honed it to such a degree that the media outlets were in raptures over what he said.
Three weeks later, Tim had his first story run on A Current Affair, a national current affairs program with a viewing audience of over 1 million people. And in the two months that followed, Kieser Australia generated an additional $250,000 and this continued to grow to well over $500,000 in the next 12 months.
Since the Meet the Press MasterClass, Tim has appeared on the Today Show (Channel 9's breakfast program) x three times, Today Extra (Channel 9's morning program) x twice, and now has a regular segment on radio, which is broadcast all along the east coast of Australia.
But while Tim can now see the power of publicity with serious media outlets, he wasn't convinced at first - not sure if his physio business was the sort of business that would be capable of generating serious media coverage.
He was wrong.
“As a Board of Directors, we were sceptical when looking to do this MasterClass with Kate Engler. We were unsure of the return on investment.
"We all knew mainstream media would be powerful, but we were doubtful that mainstream media was possible for us mere 'physios'.
"The results speak for themselves. For speed to market and access to a level of media that we just could not have achieved ourselves, this event is a must do,” he said.
It just goes to show that the power of PR should never be underestimated. Nor should the power of being fully prepared to make meaningful connections with some of the country's top media. Now's your chance.