APOLOGY: We've identified a bad actor who has sent spam responses to some users. We're now adding extra safeguards to our service to address this and are very sorry for any inconvenience caused. 


12 November 2021 Bec Derrington

Not sure about you, but I'm bombarded daily with great articles on my areas of interest (namely: media relations, PR and publicity, and content and digital marketing) and thought it was about time I started sharing with our Sourcey family.

So here's my list of 'Top Shelf Reads' for November (which I will continue to update throughout the month) to earmark those articles I believe are worth a special mention. 


  1. Is PR creating its own buzz? The emergence of earned media-led marketing
    "The concept of PR as a solo standalone practice has long been trending downwards. That said, snagging the cover of the latest magazine (if it’s still in print), or a high-profile piece on Yahoo’s homepage (for a few hours) is still an incredible success in the pitch-and-place world. It’s just that we don’t live in a pitch-and-place world anymore...  " 
  2. What B2B Marketers Need to Know About Core Web Vitals
    "If you're in marketing or SEO, you've undoubtedly heard about Google's "new" search ranking metric set called the Core Web Vitals. CWVs aren't new, however: They indicate the latest trend in performance marketing—a user-centric view that considers how site speed and user experience affect your online metrics..." 
  3. Micro-Conversions: What They Are and Why They Matter
    "Every marketing strategy has a primary goal, whether that goal is to generate new leads, grow an email list, increase sales, or something else. However, prospects rarely go straight from learning about your business to becoming a solid lead or actual customer. They need to engage with your brand multiple times before converting. That means to achieve your primary goal, you have to focus on the smaller goals that move people through your funnel. Those are called micro-conversions, and they are the focus of this article..." 
  4. How to use newsjacking to transform your PR campaign
    The way we consume and create social media is constantly changing. As consumers become producers, the line between what is the news and what is UGC has begun to blur. As over 71 percent of young people report that they consume their news on social media platforms such as Twitter, Facebook and Instagram, it’s no surprise that smart marketers have jumped on the bandwagon with marketing’s newest trend—newsjacking..."
  5. Your Own Content to Educate Instead of Spreading Hatred Through Facebook 
    "With the detailed revelations emerging about how the Facebook AI algorithm works, we all need to decide how much we want to rely on Facebook in our marketing. The sad truth is the Facebook Newsfeed rewards anger, conspiracy, and lies. Rather than focus our marketing on Facebook, organizations of all kinds should be publishing content on our own properties..."
  6. The Not-So-Jolly Aaron Rodgers Controversy’s PR Lessons
    "Aaron Rodgers arguably is the best quarterback in the National Football League, but also he is one of many athletes who should attend a PR 101 class. A basic PR rule that Rodgers broke is never to lie or mislead the media. The Green Bay Packers' star denies he did. Yet, his statements prove otherwise."
  7. What Should You Post on Social Media? 70 Killer Content Ideas for 2022 [Infographic]
    "Are you trying to figure out what you should post on social media? Want a list of content ideas to share with your fans and followers? The team from Marketing Solved share a range of content idea prompts in this infographic..." (70 in fact.)
  8. A Complete Guide To Product-Led Content Strategy (With Examples)
    What is a product-led content strategy, and how can you put it to work for your marketing organization? Get expert tips and see examples. 
  9. What's The Best Local SEO Content Strategy For Targeting 100+ Areas?
    In this Ask An SEO, a reader asks: "Is creating a separate article for each city, neighborhood and service the right local strategy?" (The article unpacks and answers this question.)
  10. How Firefighting Tactics Can Extinguish Your Next PR Crisis
    Every organization will have to put out a fire, whether it’s managing a leadership scandal or a global pandemic. Either way, when extinguishing a fire, you must train your crisis response team to think like those who do it daily—firefighters. 

Missing something?

Hit me up in the comments with a November article you feel must be included!