When expanding your social reach, creating engaging content is only half the battle.
Each community on all of the popular social platforms has their own habits and each platform surfaces content in a different way, leading to different optimal times to post for the best results.
Outlined below are the best times to share your work across all of the top social channels in 2021, based on extensive research from historical data gathered over the past couple years.
Best time to post: Audience-specific
When looking at our data from the past few years, it is clear that Facebook has moved away from a simple "when should I post" to a more complex question of "who do I want to reach and where are they at?"
"...clear that Facebook has moved away from a simple 'when should I post' to... 'who do I want to reach and where are they at?'"
In general, for school-aged audiences, the best time to post is between 6 and 8am. This will surface your content just in time for their morning check-ins on the way to school.
For college-aged audiences, however, you should assume more of a variety in their daily schedules. We found that targeting late-night, when competition was low and students were binge-reading their social media, was very effective.
Otherwise, mid-day posting can be effective to capture these audiences between classes and around lunchtime.
For older audiences, after-work posting was found to be hands down the best: 6-8pm performed 30% better than earlier times.
Best time to post: 11am on Tuesdays
If Facebook had no general best time to post, Instagram is the opposite.
Use location tags to your advantage and make sure you post at 11am on Tuesday—you'll have almost double the engagement as any other day or time!
"Use location tags to your advantage and make sure you post at 11am on Tuesday..."
If your target demographic includes older audiences, late-night posts are also a great move: they grow 175% better after 8pm.
Best time to post: 11am on Thursdays
Similar to Instagram, the best time to post to TikTok is at 11am on Thursday.
While it may seem counterintuitive that one of the younger generations would perform better at a more traditional hour, sticking to these hours gives you an edge as posts between 4pm and 8pm see a 30% drop in engagement.
"...the best time to post to TikTok is at 11am on Thursday."
(People are likely watching their favourite shows or talking with their families rather than checking out your latest video!)
Best time to post: 1pm on Tuesdays
In the US, most companies only have around 40 followers and Twitter is no exception, but brands with more than 40k followers experience a drop of 5% in engagement if they tweet at 9am or 2pm on weekdays.
"...experience a drop of 5% in engagement if they tweet at 9am or 2pm on weekdays."
If you're targeting a more mature audience—think B2B—early-bird tweets are best for better responses from your target market (11am).
Best time to post: 2pm on Wednesdays
As with Twitter, you should avoid posting too early in the morning or too late at night; around midnight, for instance. It might be a bit more difficult to get people's attention as they're likely getting ready for work or winding down their evening and aren't looking for new content just yet.
"...avoid posting too early in the morning or too late at night..."
Weekend posts perform best; marketing on Saturdays has five times greater engagement than that on Friday—and twice as many as Wednesday! (What is it with this day of the week thing?)
Best time to post: 7pm on Mondays
Reddit users are known to scroll for hooooooouuuuurs, especially on Mondays when the work-week doldrums have begun.
Nonetheless, success on Reddit is more about staying active, without going overboard, than the timing of a single post.
"...success on Reddit is more about staying active..."
Posting too often can get you a pretty significant backlash from the Reddit community, as with any other social platform out there.
Moderation is key here—post at a slow but steady rate and it's less likely that your account will be deleted or banned for spamming.