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18 October 2021 Guest Contributor

If you have not optimised your SEO content, you are missing thousands of prospective website visitors.  Ranking higher in Google search results helps you tap into an unlimited traffic stream of relevant visitors to your sites without additional advertising costs.

According to Search Engine Journal, over 93 percent of the online experience starts on your search engine. Here we outline an eight-step process you can use to ensure you rank higher in Google searches. Let's get started!

1.      Is your content optimised for search engines?

You can optimise your content for search engines by ranking it for high-traffic keywords that your audience look for on Google and other search engines. Content should be: 

  • Created around the main search keywords
  • Writing indexable content with keywords
  • Has exhaustive solutions to the audience's issues
  • Perfectly structured to keep readers engaged throughout
  • Aligned with searcher intent and motive 

2.      What are the essential elements of on-page SEO?

There are several shifts and trends in the field of SEO. However, the key on-page SEO elements that have stood the test of time include: 

  • Title tags: Helps to attract your audience to your content.
  • Page URL: Including target keywords and separating them with hyphens, neat, short, keyword-focused, and concise URLs is a plus to get more visitors.
  • Meta description: Input the target keyword here and keep it within the length of 70 to 160 characters.
  • H1 tags: Use only one H1 tag for your content since more can hurt the SEO rankings.
  • Keywords: Keyword use is the most important SEO factor. Keywords should appear in the first paragraph and be distributed evenly throughout the body. Keep it as natural as possible and avoid keyword stuffing.
  • Images: Optimise the file size for fast load speeds and ensure they are responsive on mobile devices.
  • Internal and external links: Use two or three internal links and add external links to reputable sites. 

3.      How to optimise your metadata?

Your Metadata is a critical SEO signal. You can optimise it by having the focus keyword in the title tag and starting with the keyword. Ensure your keywords suit the content you are working on and have different metadata for the content on your website.

4.      How to create internal links?

You can create internal links when you have content already published. Link them into your content by using an anchor text. Ensure the linking is natural and increases the value of the information your readers are seeking.

5.      What are internal links supposed to do?

Internal links link one page of your website to another page on the same website. Using optimised internal links is crucial to boosting SEO and helping visitors get valuable information from your website's related content.

6.      How to optimise your image alt text?

Alt text helps to improve the SEO accessibility of your website. Be concise and include the target keyword in the filename you provide for your image. Be sure to optimise the image for viewing on all devices.

7.      How to optimise your title?

A title should hold the primary keyword, be short, catchy, and engaging for your readers. Keep it short-at about 50 to 60 characters, since any more words are shortened during searches.

8.      How to optimise your external links?

External links help to build trust by linking to other authorities' sites. It is valuable to SEO and boosts readers' trust in the information you provide. The links should also be relevant to the content. Use anchor text for linking and avoid link spamming.

Don't leave your SEO to chance. Follow the outline above to create SEO-friendly posts to increase your rankings effectively.