If you have not optimised your SEO content, you are missing thousands of prospective website visitors. Ranking higher in Google search results helps you tap into an unlimited traffic stream of relevant visitors to your sites without additional advertising costs.
According to Search Engine Journal, over 93 percent of the online experience starts on your search engine. Here we outline an eight-step process you can use to ensure you rank higher in Google searches. Let's get started!
You can optimise your content for search engines by ranking it for high-traffic keywords that your audience look for on Google and other search engines. Content should be:
There are several shifts and trends in the field of SEO. However, the key on-page SEO elements that have stood the test of time include:
Your Metadata is a critical SEO signal. You can optimise it by having the focus keyword in the title tag and starting with the keyword. Ensure your keywords suit the content you are working on and have different metadata for the content on your website.
You can create internal links when you have content already published. Link them into your content by using an anchor text. Ensure the linking is natural and increases the value of the information your readers are seeking.
Internal links link one page of your website to another page on the same website. Using optimised internal links is crucial to boosting SEO and helping visitors get valuable information from your website's related content.
Alt text helps to improve the SEO accessibility of your website. Be concise and include the target keyword in the filename you provide for your image. Be sure to optimise the image for viewing on all devices.
A title should hold the primary keyword, be short, catchy, and engaging for your readers. Keep it short-at about 50 to 60 characters, since any more words are shortened during searches.
External links help to build trust by linking to other authorities' sites. It is valuable to SEO and boosts readers' trust in the information you provide. The links should also be relevant to the content. Use anchor text for linking and avoid link spamming.
Don't leave your SEO to chance. Follow the outline above to create SEO-friendly posts to increase your rankings effectively.