When a journalist publishes a call out, they’re often on deadline and scanning dozens (sometimes hundreds!!) of responses to find the right expert.
That’s why a clear, credible and engaging reply can make all the difference between being featured in the media... or being ignored. :(
The good news? You don’t need to overthink it. Our proven 'COACH Method' is designed to help you respond with confidence and stand out every time.
Here’s your step-by-step guide to using C.O.A.C.H to craft pitch-perfect responses.
COACH is a simple acronym that guides you through the five essential elements of a strong reply:
When you include all five, you’ll demonstrate expertise, show journalists you’re easy to work with, and create a connection that sets you apart.
Start by establishing who you are and why you’re qualified to comment. This builds trust right from the first line.
Example:
"I’m a workplace psychologist with 15 years’ experience supporting teams across Australia."
Keep it short. One sentence is enough.
Journalists are looking for insights and fresh perspectives, not a sales pitch. Share your professional opinion clearly and confidently.
Example:
"In my experience, workplace harassment remains underreported because employees fear their careers will suffer."
Make sure your opinion directly addresses the question in the call out.
Journalists are often working to tight deadlines. Make it easy for them by stating exactly when and how you can be reached.
Example:
"I’m available today and tomorrow between 8am–6pm on my mobile. My mobile number is..."
If you have a mobile or direct line, include it.
Time-poor journalists appreciate clarity. Keep your response focused and relevant.
Aim for two or three short paragraphs that deliver all the essential information without rambling.
Finally, don’t forget to show your personality. A warm, authentic tone helps you build rapport and makes you more memorable.
Example:
"I’m passionate about helping people feel valued at work, and I’d love to contribute to your story."
This simple touch can help your response stand out in a crowded inbox.
Next time you respond to a call out, run through this checklist:
When you can tick all these boxes, you’re not just responding, you’re positioning yourself as a reliable, credible, and engaging expert.
Every day, SourceBottle delivers fresh media opportunities straight to your inbox. By using the COACH Method, you’ll turn those opportunities into powerful earned media coverage.
Login to your SourceBottle account and review today’s call outs (search via the 'View Call Outs' ) and start crafting responses that get results.
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