In this current wave of AI infiltration, most businesses are abandoning humans for the seductive promise of AI efficiencies, sacrificing authenticity (and quality) in the pursuit of optimisation.
But not us.
We've brought back human intuition in expert matchmaking.
Now, when a journalist posts a callout on SourceBottle requesting experts for a story, our dedicated team of humans carefully cherry pick candidates from our Expert Directory to hand-pitch to the media in response.
"We've brought back human intuition in expert matchmaking."
After 10 years of matching sources to the media we have learnt that this process is the best way to ensure we connect the media with the right experts to enhance their stories.
Only humans can read a call out and recognise the subtext, think of additional keywords that might work, and discern which expert among many would be the best fit.
Our pitching team takes the time to get to know you and your business.
(We even go beyond your expert profile and look at your website and socials to get an understanding of what you do and what you’re passionate about. Does AI do that?)
Where AI is a chainsaw, humans are a delicately controlled scalpel.
"Where AI is a chainsaw, humans are a delicately controlled scalpel."
Our service is designed to find the perfect expert/s to match the needs of a call out.
It works like this:
Step 1. Human-led Expert Matching:
Our team meticulously searches for experts in our Expert Directory with the requisite skills, experience sought out in by the media call out - be it 'psychology', 'finance', 'nutrition'...even 'entrepreneurship'.
Then, from that large list, we retain only those experts who truly meet the brief.
Step 2. Personalised Pitching:
We then personally hand-pitch those experts to the relevant media at the exact moment they're needed, ensuring our experts shine brightest when it matters most.
We understand that everyone has different budgets and needs.
That's why we've created pricing plans that cater to all, regardless of budget or media needs.
1. Free Expert Profile:
You can now create a FREE expert profile and join our Expert Directory, which is searchable by verified media. (Not eligible for our pitching service.)
2. 'No Pitch, No Pay' Plan:
Sign up for our "No Pitch, No Pay" plan and you'll only pay when we pitch your profile to a call out.
(Best yet, you choose how many pitches we can make on your behalf each month, so you can set it at 1,2 or 3 max.)
3. 'Unlimited' Plan (+ Priority Listing):
For those experts in high-demand areas (eg. psychology; fitness; finance; property/real estate; nutrition; professional services etc.), we offer an 'Unlimited Pitches' Plan, which means you'll be eligible for an unlimited number of pitches per month, as well as benefit from priority listing in our Expert Directory search results.
4. 'Agency' Plan:
For those PR/Communications Agencies with experts on your books, we offer a discounted pack of 5 x 'Unlimited Pitches' plans for your clients. Keep their profiles working hard, even when you're not able to.
If you're ready to experience the difference human insight can make, explore our plans and discover the magic of personalised expert matching with SourceBottle.
The next story, with you as the perfect expert to tell it, are just a click away.
PS: Are you receiving free publicity opportunities, straight into your inbox?
No?!! (Wha?)