15 TIPS ON GETTING FASTER RESULTS FROM BLOGGING

09 June 2022 Nikola Sekulic

If you want to expedite the results from your blogging efforts - whether it’s growing your traffic, getting more sales, promoting your brand, and others - you’ve come to the right place.

Below are rapid-fire tips on how you can speed up your blogging success and get the most ROI from the content you write.

Let’s get right into it...

1. Boost Your SEO

The effectiveness of SEO in driving more visitors to your blog can never be understated. It should be your primary means of traffic generation to help you achieve faster blogging results.

For starters, you can follow a beginner’s guide for ranking content on Google. This covers all the bases for creating posts the search engine loves. If you want to start dishing out SEO-driven content but don’t have the time to do it yourself, you can always enlist outside help.

Platforms such as TrustMyPaper can match you with the best copywriters to help you with content output on your website, but you can also delegate other types of content to freelancers.

Before publishing, make sure that you go through your blog content with a fine-tooth comb in the form of an SEO checklist. Using it makes sure that you perform all vital tasks related to SEO. 

2. Focus on Best Performing Pages

Hop into your Google Analytics (GA) and see pages that are attracting the most traffic. Whether visitors are coming from organic search, social media, or others, the fact that people flock to these pages means they like them and that you are building your brand organically.

You can also jump to your Google Search Console to see the top queries users type in to find your pages on Google search. The tool doesn’t tell you which page is optimised for that query, but you can cross-reference the data with GA and put two and two together.

From here, you need to take care of these pages as they’re the key to your blog’s growth. Track its SERP ranking and make sure they only climb up from their position.

You can also link to these pages as much as possible to maintain their relevance on Google (more about this later).

3. Optimise Your WordPress Site

It’s one thing to apply the best SEO practices to your content. Your website is another matter altogether. There are many ways you can optimise your website, but the good thing is that blogging sites are typically not overburdened with data (unlike Ecommerce websites) that will make it load slowly. 

If you’re running your blog on WordPress, you need to ensure that the entire site structure is optimised. In particular, make sure to keep plugins to a minimum to avoid bloating your blog. Keep in mind, though, that WordPress runs on plugins.

You need various plugins like tailored push notifications for bloggers to capture leads and incentivise people to stay on your site, but you also need some functional, backed plugins to make website management a breeze. For example, you can use an email plugin to make it easy for people to sign up for your newsletter.

4. Invest in Copywriting

Convincing people to click on your call to action (CTA) is another trick you need up your sleeves.

Thus, applying copywriting to your blog content should help turn your blog readers into customers and loyal brand advocates.

You can learn copywriting tactics or use tools (like Funnel Scripts) to have templates you can edit and personalise in your blog.

5. Set up an Affiliate Program

If you are selling products and services from your blog, you will need people to help get the word out on the streets. One of the best blogging tips for blog owners who want to monetize their website is to enter a variety of affiliate programs.

And to incentivise them to help you, you must establish an affiliate program. There are many affiliate programs out there, and you can choose to promote a variety of brands. 

Therefore, whenever they successfully refer somebody to buy from your blog, they receive a commission from you.

6. Promote on Social

If you don't promote your content, nobody will know it even exists. To cut through the noise and deliver your content straight to your audience, go with social media marketing.

You can manage your content much better by scheduling them to be shared on Facebook, LinkedIn, Twitter, and more. This is also one of the best ways to engage with your customers consistently across all of your relevant social media platforms. 

You can even set publishing and scheduling on autopilot. This way, you can focus more on creating great content on your blog while getting the most ROI from your published posts.

7. Go Video

If your blog posts haven't gained traction with your audience, you may consider repurposing them.

And one way to do this is by recreating them into video format and uploading them to YouTube. You can also start with corporate video production to create a more professional approach to video marketing and expand your brand into new markets and industries. 

Aside from getting more eyeballs to your blog, you can also monetise from YouTube, especially if you attract lots of viewers.

8. Turn Your Post into Infographics

Similar to video, you can recreate your blog post ideas into infographics. The information from infographics is much easier to understand and digest since many people process visual information much faster than words.

But for this to take effect, you need to make sure that the infographics are professionally designed. You can hire a graphic designer to create it for you - perhaps someone from Fiverr or Upwork -  to help you get something up quickly and easily.

However, if you want to take matters into your own hands, you can create one yourself using a tool like Canva, which has templates you can choose from so you don’t have to design the infographic from scratch.

9. Link Internally

Internal links help connect related blog posts, making it easier for Google to crawl and index them on SERPs.

Make sure that all your important pages are interlinked with each other to also lead visitors to the next page they need to read.

A perfect example of an internal link strategy is content silos. This is when you organise posts according to topic and category and link them with each other to create a silo. This way, all internal links are relevant to one another while keeping irrelevant pages within their respective silos.

10. Make Your 'About Page' Personal

Your 'About Page' is one of the first things people will see on your blog. And you must take this opportunity to humanise yourself to your audience.

Talk about your journey as a blogger, from when it started and how you got to where you are now. Then talk about some of your achievements thus far - of course you can mention testimonials and milestones if necessary.

Also feature media mentions here to show as social proof. These should help raise your authority and credibility in the eyes of your readers.

Most importantly, don’t be afraid to be vulnerable. The sooner you let people know who you are behind the keyword, the faster you will endear them into becoming loyal readers.

11. Build an Email List

The problem with blog traffic is the risk of them not coming back after visiting your blog the first time. As a result, there's no opportunity for you to reach back to them with your latest content.

That's why an email list exists: to help capture visitors into subscribers with catchy subject lines and content, and send them updates and news about your blog.

By building your list, you help deepen your connection with your audience and gain their trust (and potentially convert into clients or customers if you're selling something on your blog).

12. Make Your Blog Load Faster

Site speed is a ranking factor now on Google, so it’s in your best interest to ensure that your blog's loading speed is as fast as it can be. (If your site loads slower than four seconds, you can say goodbye to 25% of your initial visitors.)

There are many ways you can speed up your blog's loading speed. Below are just a few: 

  • Use a CDN like Cloudflare to deliver your content to visitors regardless of the visitor without compromising performance.
  • Compress your image files using tools like ShortPixel and Imagify.
  • Use a caching plugin (for WordPress users) to help save local files of your site on a visitor's browser. This makes loading your site faster when s/he decides to visit again.
  • Check for better web hosts that provide better speed and reliability. 

13. Consider Better CTA Placements

It doesn’t matter if you have the best call to action (CTA), if your blog visitors can't see them, then you won’t convert!

Aside from following the best CTA practices, consider using WPSticky to make your CTAs 'sticky'. Using this sticky menu plugin makes the CTA remain on the page even if visitors decide to scroll. This makes it easier for your CTA to get people’s attention.

14. Get Help from Tools

Your blog content may be fine. Maybe your process and workflow are what need improvement.

You can start by learning how to use the tools for bloggers to help automate your system so you can create great content more efficiently. At the same time, you can automate content-related tasks like editing and promotions so you don’t have to spend hours doing them. 

For instance, if you're using Pipeline to extract data and convert them into spreadsheets, you can do so without manually exporting the data and organising them into your sheet. This Pipeline to Google Sheets integration makes the process much simpler and easier.

15. Network Using Your Blog

A blog is a great tool for building online relationships with influencers in your field. Creating authoritative content about a topic could help turn heads and engage with it by leaving comments or sharing it on social media.

You can even use blogging strategically as a touchpoint to get the attention of prospects. For example, you can link to the websites of or mention your potential customers in one of your posts and shoot them an email about it. This ego-boost could lead the customer to talk to you so you can take things to a whole new level!

Conclusion

To make the most out of your blogging, you need to take action and do whatever it takes to squeeze out as much ROI from your efforts.

But, you can only do that *if* you follow the tips shared above.


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