The media doesn't stop for Christmas and neither should your business. By putting in the work now, you can have a holiday and continue to be seen everywhere. It just requires planning. So, to ensure you're cruising while others are snoozing, package your business for those looking for you over their break by employing these four tips.
The Party People continually appear in the media and people are always asking me how we do it. You need only go to our home page and there's a banner saying "we're famous" showing many (not all) of the places we've been featured. Here are some tips we have used (successfully) to get noticed when pitching...
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To feel is to be human. It's what sets us apart from computers: the ability to laugh, cry, hope, rage in protest or make an impulse purchase. Yet emotion is a fact of life, and a fact no smart PR team can afford to ignore. These three examples will show you why.
We're about to introduce some value-adds that give those Sourcey subscribers who are committed to raising their profile via our publicity opportunities a little boost (while ensuring our core service offering remains freely accessible to all). Find out what we're doing...
Really know how much you're worth? What's astounding is that out of all of the assets you own, your personal brand tends to be the asset with the least amount of investment but the most potential value. Here's how to improve the perceived value of your personal brand and reap the benefits.
PR expert Susan Harrow shares her 5 media training tips to becoming a sound bite genius for your next TV appearance, radio or print interview.
Let's be honest, there's no magic recipe for creating content that best communicates your brand message. But SEMrush recently decided to do something different to let everyone know they were diversifying their business and created a very unusual video, using Valentine's day as an "excuse". Check it out.
Traditional PR is still the best way to share your news with the media. And it's not as hard as you think. But make it even easier, PR expert Jane Keighley has compiled 11 tips to make sure your media release, media alert or story pitch stands out.
The short answer is: yes, it is effective. But, there are certain conditions that go with it to make sure that your attempt to newsjack is effective.