The short answer is: yes, it is effective. But, there are certain conditions that go with it to make sure that your attempt to newsjack is effective.
They say good things come to those who wait. But that's not often true. Good things generally only happen when you dedicate time to them. Your 'personal brand' is a valuable currency to trade when it comes to your professional development since the more people who recognise you, the more opportunities will be available to you. But building a personal brand takes considerable effort and time. Here are 5 steps to help make it happen.
Since the Meet the Press MasterClass Tim has appeared on the Today Show (Channel 9’s breakfast program) 3 times, Today Extra (Channel 9’s morning program) twice, and now has a regular fortnightly segment on radio which is broadcast all along the East coast of Australia. But before committing, Tim wasn't sure he was a good fit for the event.
In little over a month, Christmas decorations will start to appear in shopping centres and marketing messages across all platforms. But, instead of panicking about what still needs to be done this year, make the most of the here and now by applying these tips, so you can kick back over Christmas AND continue your PR on autopilot.
To be successful, your PR should be a combination of proactive and reactive. Here’s why.
Struggling to come up with a media pitch for your brand? Here's how to get year-round exposure with evergreen content.
Doing your own PR? This guide to DIY public relations shows you how to get fantastic results for your business with just 15 minutes a day.
Building strong relationships with journalists is part of any great PR strategy. Here are 10 things that will only annoy the people you want to impress.
Are you a journalist, blogger or writer looking for quality sources for your next story? Here's how SourceBottle can help.
Becoming a recognised subject matter expert has a number of benefits for your brand. Here’s how you can become recognised as an expert in your field.