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Really know how much you're worth? What's astounding is that out of all of the assets you own, your personal brand tends to be the asset with the least amount of investment but the most potential value. Here's how to improve the perceived value of your personal brand and reap the benefits.
PR expert Susan Harrow shares her 5 media training tips to becoming a sound bite genius for your next TV appearance, radio or print interview.
Let's be honest, there's no magic recipe for creating content that best communicates your brand message. But SEMrush recently decided to do something different to let everyone know they were diversifying their business and created a very unusual video, using Valentine's day as an "excuse". Check it out.
Traditional PR is still the best way to share your news with the media. And it's not as hard as you think. But make it even easier, PR expert Jane Keighley has compiled 11 tips to make sure your media release, media alert or story pitch stands out.
The short answer is: yes, it is effective. But, there are certain conditions that go with it to make sure that your attempt to newsjack is effective.
They say good things come to those who wait. But that's not often true. Good things generally only happen when you dedicate time to them. Your 'personal brand' is a valuable currency to trade when it comes to your professional development since the more people who recognise you, the more opportunities will be available to you. But building a personal brand takes considerable effort and time. Here are 5 steps to help make it happen.
Since the Meet the Press MasterClass Tim has appeared on the Today Show (Channel 9’s breakfast program) 3 times, Today Extra (Channel 9’s morning program) twice, and now has a regular fortnightly segment on radio which is broadcast all along the East coast of Australia. But before committing, Tim wasn't sure he was a good fit for the event.
In little over a month, Christmas decorations will start to appear in shopping centres and marketing messages across all platforms. But, instead of panicking about what still needs to be done this year, make the most of the here and now by applying these tips, so you can kick back over Christmas AND continue your PR on autopilot.
To be successful, your PR should be a combination of proactive and reactive. Here’s why.