Spin the SourceBottle

  • 5 MEDIA TRAINING TIPS TO BECOME A SOUND BITE GENIUS
    13 Apr 2018
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    PR expert Susan Harrow shares her 5 media training tips to becoming a sound bite genius for your next TV appearance, radio or print interview.

  • TELLING YOUR BRAND STORY WITH LOVE: A CASE STUDY FROM SEMRUSH
    05 Apr 2018
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    Let's be honest, there's no magic recipe for creating content that best communicates your brand message. But SEMrush recently decided to do something different to let everyone know they were diversifying their business and created a very unusual video, using Valentine's day as an "excuse". Check it out.

  • TOP TIPS TO MAKE YOUR PUBLIC RELATIONS CAMPAIGN STAND OUT
    04 Mar 2018
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    Traditional PR is still the best way to share your news with the media. And it's not as hard as you think. But make it even easier, PR expert Jane Keighley has compiled 11 tips to make sure your media release, media alert or story pitch stands out.

  • IS NEWSJACKING EFFECTIVE? HOW CAN YOU NEWSJACK?
    10 Nov 2017
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    The short answer is: yes, it is effective. But, there are certain conditions that go with it to make sure that your attempt to newsjack is effective.

  • 5 STEPS TO GROW YOUR PERSONAL BRAND
    23 Oct 2017
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    They say good things come to those who wait. But that's not often true. Good things generally only happen when you dedicate time to them. Your 'personal brand' is a valuable currency to trade when it comes to your professional development since the more people who recognise you, the more opportunities will be available to you. But building a personal brand takes considerable effort and time. Here are 5 steps to help make it happen.

  • WHAT "MEETING THE PRESS" REALLY MEANS - A CASE STUDY
    25 Sep 2017
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    Since the Meet the Press MasterClass Tim has appeared on the Today Show (Channel 9’s breakfast program) 3 times, Today Extra (Channel 9’s morning program) twice, and now has a regular fortnightly segment on radio which is broadcast all along the East coast of Australia. But before committing, Tim wasn't sure he was a good fit for the event.

  • PACKAGING YOUR BUSINESS IN READINESS FOR CHRISTMAS MEDIA
    11 Sep 2017
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    In little over a month, Christmas decorations will start to appear in shopping centres and marketing messages across all platforms. But, instead of panicking about what still needs to be done this year, make the most of the here and now by applying these tips, so you can kick back over Christmas AND continue your PR on autopilot.

  • WHY YOU NEED TO COMBINE 'REACTIVE' AND 'PROACTIVE' PR
    07 Aug 2017
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    To be successful, your PR should be a combination of proactive and reactive. Here’s why.

  • WHAT IS EVERGREEN CONTENT AND WHY IT'S IMPORTANT
    09 Jun 2017
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    Struggling to come up with a media pitch for your brand? Here's how to get year-round exposure with evergreen content.

  • DIY PUBLIC RELATIONS IN JUST 15 MINS PER DAY
    12 May 2017
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    Doing your own PR? This guide to DIY public relations shows you how to get fantastic results for your business with just 15 minutes a day.

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