SourceBottle.com is a connection platform that helps journalists efficiently identify credible subject matter experts and fresh case studies, while enabling experts, organisations and PR professionals to respond to timely media opportunities. By improving the relevance and efficiency of expert discovery, SourceBottle supports stronger journalism, more diverse perspectives and more meaningful media coverage. 

Founded in Australia in 2009 by media relations expert Bec Derrington, SourceBottle was created to address a persistent challenge within the media ecosystem: highly relevant experts were often difficult for journalists to find, while the media were simultaneously overwhelmed with poorly matched pitches.

SourceBottle introduced a more structured and transparent approach to connecting the media with credible voices, helping reduce friction in the sourcing process. 

Today, SourceBottle connects over 65K experts, brands, PR professionals and organisations with media professionals across Australia, New Zealand, Singapore, the United Kingdom, Ireland and North America - disseminating approximately 25M emails each year.  

Through its focus on relevance, credibility and accessibility, SourceBottle continues to support communicators and experts in building reputations that influence not only media coverage, but also broader discoverability across search and generative AI environments.

About Bec Derrington

About Bec Derrington - Founder & Speaker

As a former lawyer turned media relations strategist, Bec Derrington has built her career on understanding how credibility is created and discovered. As founder of SourceBottle, she has spent more than a decade observing first-hand how journalists source expertise, how reputations are built, and why 'authority signals' increasingly determine who gets heard. Her insight... Read more

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