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Gill Walker

Recognised Expert

Recognised SourceBottle subscriber. Holder of an Expert Profile with contact details/backgrounder.

RMIT University - Master of Advertising
Finalist Telstra Business Women of the Year 2008
Founder & Managing Director
Running large national advertising and marketing agency - Sudler & Hennessey - parent company WPP

Creating a boutique specialist 50+ advertising and marketing agency - Evergreen Advertising
Advertising and marketing aged care, retirement living, gardening, horticultural tourism, aged based financial services such as reverse mortgages, healthcare, and social marketing campaigns
Over 15 years specializing in campaigns aimed to boomers and seniors
Author of a Masters thesis titled Ageism in Australian Advertising
Keynote conference speaker on marketing to the 50+ audience
Author of many marketing articles and TV interviews on best practice for communicating with the 50+ audience

Ageless marketing techniques – creating messages and designs that resonate
Categories include advertising and marketing of retirement living, home care, aged care, travel, financial services, healthcare social issues.

Channel expertise in tradition media and digital
The colour green
Fighting ageism
Looking again and again at the great advertising campaigns of our time
Gardening, especially sensory design for older people
Gardening tourism
West highland 'my dogs'
I am an expert in, and passionate about, marketing and advertising to 50+ audiences, boomers and seniors. After completing a Masters of Advertising over 10 years ago with a thesis on Ageism in Australia, and a previous career in marketing communications, I launched Evergreen Advertising & Marketing.
I am a confident speaker on marketing to seniors and boomers. Aspects I discuss are insights and trends in healthcare, retirement living, homecare, aged care, travel, financial services and social issues marketing through a 50+ lens.
Special interests include older people’s use of all digital platforms, as well as traditional media.
I can discuss strategies that help communications aimed at older audiences to resonate. These include ageless design and understanding the best motive sequences to consider, as well as the psychographic and physiographic aspects of ageing.
Having previously been the Managing Director of 2 large advertising agencies, McCann Healthcare and Sudler & Hennessey, my business experience includes working with large multinationals and start-ups.
When being interviewed, I strive to bring my topic to life with examples or practical applications, balanced by academic research.
I has spoken at over 100 conferences for industry/business, public and government, written many articles, book chapters and blogs, and appeared in TV interviews.