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Suzette Bailey

Recognised Expert

Recognised SourceBottle subscriber. Holder of an Expert Profile with contact details/backgrounder.

Canberra
Bachelor of Science in Genetics and Bio-Chemistry – University of Melbourne
Graduate Diploma in Public Administration – University of Canberra (UC)
Masters in Internet Communication (minor in Knowledge Management) – University of Canberra (UC)
Certificate IV in Business (Wisdom Learning Pty Ltd)
Certificate IV in Training and Assessment (Mantra Training and Development Pty Ltd
Certificate IV in Project Management (Mantra Training and Development Pty Ltd)
CEO/Cofounder of SimpleMarketing.AI and CEO of Sensory7 Pty Ltd
Artificial Intelligence startup CEO & co-founder - using AI to generate marketing content for businesses via a commercial SaaS platform - SimpleMarketing.AI.

Experienced small business owner - built and ran a multi-million dollar business for over 21 years delivering information, knowledge and records management services to government and corporations.

Marketing specialist - with a focus on digital and content marketing backed by a Masters in Internet Communication. Ran the first ever global Content Marketing Summit on Clubhouse with over 1,400 attendees from over 25 countries.

Information Management specialist - experience scoping, designing and implementing content management systems, particularly SharePoint and records management systems (EDRMS) such as RecordPoint and HP Records Manager/HP Content Manager for Australian government agencies.

Experienced speaker and registered trainer - presented at dozens of conferences on information management and marketing topics over the last ten years. Led commercial training in information, systems and management topics.
Artificial Intelligence
Marketing focused on Digital Marketing and Content Marketing
Small business
Working Smarter not Harder
Systems thinking
Productivity
Making complex systems simple
Pets (Mother of 2 kittens, 4 chickens and a cockatiel)
Sci-fi particularly Star Trek because of my background and interest in Science
Reading Sci-fi and Fantasy
Fascinating discussions
Lifelong Learning
Baseball
Five years ago when I tried to pivot my successful information management business, I found my skill in doing 6-figure deals with government agencies didn’t translate to selling $500 courses to small business owners. I struggled to continually generate the marketing content required to sell to this new audience.

So when I saw the opportunity in late 2020 to use world-leading AI to generate marketing content for businesses, I took it.
Cofounding SimpleMarketing.AI, I leveraged my 21 years spent running a multi-million dollar business to quickly build international partnerships and release Australia’s first AI Content Engine, generating the content required by businesses short on marketing and technical skills to help them attract and engage customers.

In the process, I became a leading global authority on AI use in business and an advisor supporting thousands of small business owners to elevate their marketing with the assistance of AI.

As an experienced business owner, I spent over 21 years designing and implementing information management systems for government agencies and corporations before stepping into the AI world.

During that time I overcame life-threatening illnesses and raised four children while building and operating her first multi-million dollar business. Now I'm building my second.



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