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Che Thornbury

Melbourne, VIC
Bachelor of Arts (Internet Communications)
Diploma of Retail Management and Operations
Cert IV Makeup and Design for Live Production
Cert IV Small Business Management
Cert IV Interior Design
Marketing and Beauty Expert
My experience is across the beauty industry and small business marketing strategy, beginning my career with MAC Cosmetics and MECCA Brands, I simultaneously ran a small freelance makeup artist agency that specialised in bridal, fashion, editorial and advertising/ commercial.

Key areas of expertise are in marketing strategy and creative direction for brands, particularly in beauty and fashion, combined with digital marketing, PR and design.

Please visit my LinkedIn profile for more detailed information on my work history, below is a short summary.


Marketing Manager | bellabox Australia
Dec 2018 - Present
Creating strategic direction for the future of bellabox Australia, my role oversees a team of 8 in content creation, marketing, PR communications, and customer service for bellabox. Using my 10 years as a freelance makeup artist, combined with over 10 years of marketing small business, my role at bellabox allows me to observe our future consumer to create seamless evolution of our brand.

Owner and Makeup Artist | Blonde & Co.
Jan 2007 - Jan 2017
I established Blonde & Co. in 2007 as a freelance stylist while working for MAC Cosmetics. For ten years I was involved in advertising campaigns for Mitsubishi, Shiels, Adelaide City Council and the Museum of South Australia. My work and professional contributions were featured in several magazines including Eléments (US), Ben Trovato (EU), Aspire, Hills Mag and various NewsCorp publications.

Store Manager | MECCA Brands
Feb 2012 - April 2013

Product Specialist | MAC Cosmetics
Mar 2007 - Nov 2008


Director | Neon Blonde Communications
Jan 2016 - Nov 2018
Consulting as brand, digital marketing and communications manager for SME and not-for-profit organisations in retail and professional services; my role helped businesses to begin trading with a clean and functional web presence to grow their brands.

Brand and Marketing Advisor | The Wife Life
Mar 2017 - June 2018
Whitney Barber of The Wife Life is a lifestyle blogger and social media influencer with an organically-grown social media following of over 30K. Whitney is an ambassador for Australia's top brands such as OPSM, Peter Alexander, Sheridan, Westfield and more. In my role I drove the restructure of Whitney's brand, re-sparking more engagement with her community and developing a clear strategic visual direction and brand voice.

Brand and Marketing Director | Emma Steen
Nov 2012 - Dec 2015
Emma Steen was a nationally stocked jewellery label with retail, wholesale and drop-shipping channels. Handmade with sterling silver and Swarovski elements, Emma Steen was showcased at Life Instyle, Reed Exhibitions, Beautiful You and seen on Delta Goodrem and the cast Channel 7’s Winners and Losers.

bellabox Beauty Guide
- Makeup tips
- Beauty tips
- Hair tips
- Product and beauty reviews
- Health tips
- Health
- Beauty brands
- Beauty marketing
- Beauty bloggers and influencers
- Health and wellness
- A-Beauty
- Beauty subscriptions

- Creative direction
- Marketing strategy
- Design and visual identity
- eCommerce
- Social media
- Content creation
- Lead generation

- Team management
- Small business
- Marketing communications
- Workplace wellness
- Corporate health
I am a lover of food, living in inner-Melbourne leaves me spoilt for choice and every meal time is an adventure waiting to happen. I have always spent a lot of time "going shopping" but my shopping trips often result in my buying absolutely nothing, I have realised over the years that my shopping trips are actually my quietly intaking trends, consumer behaviours, design aesthetics and building a bank of inspiration.

It's probably more of an attribute mixed with a hobby, but I am always laughing and trying to make others laugh.

My core passion is conversation and I love talking to and understanding people, during my spare time I read a lot about personality types and try to develop a deeper understanding of personalities and interactions between people. This side-passion is the subconscious core of my decisions to chase careers that are not only very social, but provide me with a lot of puzzles to solve and patterns to recognise.

bellabox is a great and available source to the media, to assist with any stories or initiatives in beauty, self-care and wellness. We are aligned with Australia's best beauty brands and may be able to participate in giveaways, competitions and content creation for great projects.

Since 2011, bellabox has been delivering beauty products worth buying to Australian women for under $20 per month. With over 20k active members and social media reach in excess of 100k, bellabox gives beauty and lifestyle brands the opportunity to take centre stage in the homes of every single member. We value our close-knit beauty community and support our brands with unique content creation that excites and educates our customers about the products that we discover.

We offer customers the chance to discover new brands from emerging beauty leaders, cult classics and rekindle their love for every day favourites.

Our customers have had the opportunity to experience MAC, Tarte, Model Co, Clarins, Eye of Horus, Sand & Sky, Coco & Eve, Dove and many more through our campaigns, with brands receiving valuable customer feedback, increase sales and brand loyalty as well as high-quality, sharable content. We support our campaigns with publicity, both at influencer and mainstream media level, Bellabox has been featured in Elle, Beauty Crew, and more.

The bellabox team releases daily content on our socials with makeup tips, beauty reviews, original images and articles.

Visit or contact for more information.