Caroline Mcculloch

Recognised Expert

Recognised SourceBottle subscriber. Holder of an Expert Profile with contact details/backgrounder.

Bachelor of Podiatry (Queensland University of Technology)
Bachelor of Physiotherapy (The University of Queensland)
Footwear Designer
Owner and Designer of FRANKiE4 Footwear 2010- present (

Owner of Brisbane based Podiatry clinics All Podiatry & The Shoe Co 2003-present (

Info about FRANKIE4 Founder Caroline McCulloch, key brand numbers and high resolution images :
Entrepreneur : managing and growing FRANKiE4 Footwear into a multi-million dollar business.

I have developed a sock range solely to raise funds for BrainChild Foundation. In 2018 we raised over $75000 for them. Read why here-
Australian label FRANKiE4 is changing the way women shop for shoes.

Caroline McCulloch, a qualified Podiatrist and Physiotherapist, aimed to solve the problem that has plagued women for years -
how to enjoy the look of fashion footwear without compromising on comfort.

In 2011 McCulloch re-engineered footwear design, and with the support of her husband (also a Podiatrist!) launched her own range.

With foot biomechanics in mind, and an eye towards fashion, the company has seen impressive and sustainable growth.

Key numbers for the brand

- In 2011, the brand launched to the market with 200 pairs of shoes.

- In 2018 the company ordered over 180 000 pairs of FRANKiE4s from their supplier.

- Average 91% revenue growth year on year for past 4 years.

- Average 97% ‘pairs sold*’ growth year on year for past 4 years.
*as a total= online & wholesale to stockists.
- Average 162% ‘pairs sold online’ growth year on year for past 4 years.

Note: ‘past 4 years’ = 2015-2018

- 2 Concept Stores

- Over 140 stockists across Australia and New Zealand

- 2019 will see FRANKiE4 debut its range with new stockists in The Netherlands and Belgium.

During promotions or new style launches FRANKiE4’s valued customers can really test the team.

The company’s server has crashed on many occasions, with over 20,000 people recorded visiting the site during 24 hour periods.

The FRANKiE4 website has also managed to sell 27 shoes per minute during peak periods (that’s over 800 pairs sold online in half an hour!).



In 2018 FRANKiE4 received
9,490 reviews
from customers, with an average rating of
4.81 stars

GIVING BACK: Raising Money for BrainChild Foundation.
In 2017 we raised $12 300.
In 2018 we raised $75 744.50.