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Bruce Coudrey

Gold Coast
Registered Business Valuer
Certified Practicing Business Broker
Mechanical Engineer
Business Broker
I have been in business since 1983, and have worked as a business broker for the last 19 years.

I have owned six service stations, a car rental franchise, carwashes, food businesses.

I am the Education & Training Chair for Australian Institute of Business B rokers
Facebook, Linked In
Business Sales
Business Valuation
Motorcycles (Ducati), Rugby League, travel
Bruce Coudrey has been Principal of Benchmark Business & Commercial Sales, since 1999. Benchmark is one of Australia’s largest national business brokerages. Over 30 brokers work with Benchmark in five offices, across four states.

Bruce is a Registered Business Valuer and has acted as an expert witness. He has been retained by State Government roads departments, and local governments for advice and information relating to compulsory acquisition and compensation matters – particularly in relation to service stations and small businesses.

Bruce Coudrey’s knowledge, and experience in the service station area is comprehensive and he is widely regarded as a leader in the field.

In 1983 Bruce Coudrey completed a mechanical engineering traineeship at John Lysaght Australia – Port Kembla.

Bruce has owned many businesses himself. Bruce’s first service station was Shell Dapto. Bruce has owned and operated six service stations in the Wollongong area (Dapto, Gwynneville, Fairy Meadow, Corrimal, Tarrawanna, East Corrimal), .

Additionally, Bruce owned a Thrifty Car Rental Franchise, and he has owned and operated two car washes, and five mechanical repair workshops. For several years he was a member of state and national Shell Dealer Advisory Councils. Bruce was one of the first Shell Multiple Site Franchisees (MSF) in Australia, and was involved in establishing brands such as Car Spa, and Autocare, and was also behind the establishment of the Shell Shop program.

Since 1995 Bruce has specialised in the sale and leasing of service stations in Queensland, and has been involved in the sale and leasing of hundreds of service stations around Australia.

From 1995 until 2009 Bruce also operated a company which provided advertising on Billboards in New South Wales and Queensland.

He has been involved in the sale of many hundreds of businesses, having recently been involved in his 2000th sale. Bruce has been involved in consulting and appraising all types of businesses and he works in all markets across Australia.

Bruce is the chair of the Australian Institute Of Business Brokers Education & Training committee, and he has managed the training program for all business brokers across Australia since 2009. In 2010 he was awarded the AIBB President’s Medal.


• Certified Practicing Business Broker
• AIBB Registered Business Valuer
• API Certificate in Business Valuation
• Licensed Real Estate Agent – Northern Territory
• Licensed Real Estate Agent – Victoria
• Licensed Real Estate Agent – South Australia
• Licensed Real Estate Agent – New South Wales
• Licensed Real Estate Agent – Queensland
• Mechanical Engineering Certificate