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I had an article published on US site Bulldog Reporter called WHY YOU’D BE MAD TO OVERLOOK SMALLER MEDIA PUBLICATIONS AND BLOGS IN YOUR HUNT FOR REVIEWS. The purpose of the post was to emphasize the fact that when it comes to getting your product into the minds and hearts of your target audience, don't just hold out for the heavyweight media outlets and blogs to deliver the knockout punch.
I know this from my experience with my growing sister service The Media Bag. It’s really exciting watching it emerge as a powerful review service due to a great mix of established large and smaller media outlets and blogs.
Anyway, the article highlights (via case studies) that it’s a comforting truth that sometimes the ‘little guys’ with their repeated hits in the right places, can give your product or service the power punch they're after. :)
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