Once you've identified your strong news story or angle you need a vehicle to share the information with a journalist. Typically this comes in the form of a well-written news release.
Whether you choose to DIY publicity or get some expert advice, there are four must haves when it comes down to generating media interest.
A fresh take on a hackneyed PR approach gets lucky.
The 7 mistakes that great online content writers DON'T MAKE.
This post is all about online or 'Web 2.0' tools that can make a blogger's life a whole lot easier.
If you’re new to blogging and believe it to be a purely innocent indulgence, think again. The blogosphere is a powerful universe, which can quickly entangle you in its intricate lace.
I’m passing the baton to you. Sure, I’ll do the occasional post, but I expect ‘Bec’s Blog’ will showcase the smartest and wittiest musings of members of the SourceBottle family.
When I received an email from Mamamia letting me know I was selected as a finalist in the 'Most Clickable Women Awards', I was MORE than flattered. I was SHOCKED! (Wha?! You mean the team at Mamamia know I exist?)
We've got a solution to stop responses to a ‘call out’ going through to the keeper simply because the person submitting the response has entered their details incorrectly.
Twitter chat for aspiring authors: Self-publishing - What you MUST DO; and what you MUST AVOID