Becoming a recognised subject matter expert has a number of benefits for your brand. Here’s how you can become recognised as an expert in your field.
Get your business featured in the media by understanding the main qualities of a newsworthy story.
Get your media pitches in this holiday season and take advantage of seasonal content opportunities on SourceBottle.
Christmas isn't the only occasion we celebrate at this time of year. Some other reindeer you can try to lasso in December include...
With November almost upon us, here are some tips on how to piggyback your news on the current news cycle, and get some 'cut through' as a result.
So we're in the thick of October and I'm upping the ante at SourceBottle HQ by offering a few ongoing tips on how to better use the news and events of the month to help you get on the front foot and generate powerful publicity as a result.
The funny thing about social media - it's social. And sometimes that means brands open themselves up to criticism (even flagrant abuse) when something they post or something they do goes awry. Which is why I believe brands, and the professionals who manage their social presence on their behalf, should prepare for this inevitable outcome. And further, why I feel brands should NEVER delete a post just because it's critical.
Someone probably DID stuff up over at Carat Australia when they made Virgin Australia call out Kanye West by suggesting he vary his diet somewhat: "EAD you douche". Had the tweet been a little less icky and a little more creative, I would have believed that Virgin Australia endorsed it. I asked some astute PR pros and communication experts how something like this happens and what this really means for Virgin Australia. Here's what they came up with.
2015 was overflowing with nominees for the PR Stinker Gold Logie. For those responsible, perhaps you had a series of brain proverbials? I asked some astute PR pros to join me in identifying the biggest home-grown PR stinkers, and here's what we've come up with.
In modern marketing, the value of being seen in the Google search results cannot be underestimated. Savvy marketers have spotted the link between search engine optimisation (SEO) and PR and are making the most of it.