So we're in the thick of October and I'm upping the ante at SourceBottle HQ by offering a few ongoing tips on how to better use the news and events of the month to help you get on the front foot and generate powerful publicity as a result.
The funny thing about social media - it's social. And sometimes that means brands open themselves up to criticism (even flagrant abuse) when something they post or something they do goes awry. Which is why I believe brands, and the professionals who manage their social presence on their behalf, should prepare for this inevitable outcome. And further, why I feel brands should NEVER delete a post just because it's critical.
Someone probably DID stuff up over at Carat Australia when they made Virgin Australia call out Kanye West by suggesting he vary his diet somewhat: "EAD you douche". Had the tweet been a little less icky and a little more creative, I would have believed that Virgin Australia endorsed it. I asked some astute PR pros and communication experts how something like this happens and what this really means for Virgin Australia. Here's what they came up with.
2015 was overflowing with nominees for the PR Stinker Gold Logie. For those responsible, perhaps you had a series of brain proverbials? I asked some astute PR pros to join me in identifying the biggest home-grown PR stinkers, and here's what we've come up with.
In modern marketing, the value of being seen in the Google search results cannot be underestimated. Savvy marketers have spotted the link between search engine optimisation (SEO) and PR and are making the most of it.
As a regular user of SourceBottle to source outstanding talent, Sourcey subs everywhere are asking respected journalist Nina Hendy: How do I get you to PICK ME as a source for your next story? This episode provides some answers.
In a crowded market place, it can be difficult to stand out. What's your secret ingredient?
Holding out for the heavyweight media hits for your client is a risky gamble that your client shouldn’t be encouraged to take. Bec explains why.
Once you have a well-written news release and you've got it in front of the right people, you're neeeeearly finished...nearly!
Once you have a well-written news release, you need to get it in front of the right people. And while publicity success does not rely on you having media contacts on speed dial, it does rely on you identifying those media contacts most interested in your story.