Social Media Marketing Online Communities Digital Marketing Advertising Entrepreneurship
My first love are the 3 men in my life; my amazing, generous husband and sons (ages 1 & 3), they’re a constant source of inspiration and I’m actively capturing the memories - kids grow fast!
As a social-butterfly, connecting with friends and family is imperative, as such I weave social and professional networks by creating and organising functions, networking, fundraisers & gala-balls.
I am a product of my product, as a family we often attend ABB sponsored markets and events; and surprise, surprise – I’m an avid online shopper bargain hunter!
ME-TIME sees me indulging in day-spa-pampering and spirituality.
Quickly becoming of tired of countless fees on eBay when trying to sell my son’s preloved baby gear, I turned to Facebook & created my own preloved trading platform - Adelaide Baby Bargains (ABB). It quickly revolutionised the way Adelaide parents bought & sold, soon developing into a part of everyday life for thousands of local parents. Fast forward 3 years and we've rolled out into every capital city around Australia. The ABB community of over 130,000 parents (95% women 18-45 years) use ABB as a part of everyday life, whilst saving a fortune in the process, connecting with other like minded parents to create friendships, save money and share parenting tips & advice.
Our latest site Mum Central allows parents to connect and engage on a mum-to-mum level with valuable parenting tips and advice, articles and general information, giveaways and a great deal of fun!
My previous role as Director of Sales & Marketing saw me develop the multi-award winning ‘Unforgettable Houseboats’ at Mannum. My family’s entrepreneurial vision revolutionised houseboating on the Murray River, and in doing so developed our multi-million dollar fleet of 10 luxury houseboats. I was solely responsible for multi-million dollar sales annually, boasting an industry leading 95% occupancy rate (double the industry average) and winning 16 State & National Tourism Awards for Unique Accommodation.